Local visits. Practical guides.

Explore Korean beauty with a local perspective.

Firsthand store visits, original photos and useful shopping tips for your time in Korea. Start with Olive Young in Gangnam, then discover more beauty experiences in Seoul.

Start the Olive Young guide Explore beauty in Korea

Hair care shelves photographed during JUST KOREA’s Olive Young visit in Gangnam

Olive Young Guides

Choose a guide for your shopping plans, with photos from our visits.

AROMATICA scalp shampoo bottles and sets at Olive Young

NEW GUIDE · OCTOBER 6, 2026

Hair & scalp care in Gangnam

Find shampoo, treatments, serums and hair color. Learn how to tell the shelf categories apart.

Read the hair care guide →

Entrance to Olive Young Central Gangnam Town

PLAN YOUR STORE VISIT

Inside Central Gangnam Town

Plan your visit near Gangnam Station, from directions to the shopping and beauty experience areas.

Read the Gangnam guide →

Individually packed sheet masks displayed at Olive Young

SHOPPING IDEAS

Practical gifts from Korea

Explore ten gift ideas, including sheet masks, hand cream, lip products and hair care.

Read the gifts guide →

More ways to explore Korean beauty

Shopping basics, a local routine and a firsthand beauty experience.

Your first Olive Young visitWhat to buy, how to compare promotions and practical shopping tips.A local summer skincare routineA Korean contributor’s take on sunscreen, sheet masks and daily comfort.Personal color in SeoulWhat to expect from a consultation at STROK87.

JUST KOREA shares locally informed guides for international visitors. Our store guides include firsthand observations and original photographs; product selection and promotions can change.

Meet JUST KOREA · Browse all beauty guides · Contact us